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Marketing/Public Relations
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21012564 Requisition #
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104 Total Views

SWHR Marketing Manager

Are you looking for a rewarding career with family-friendly hours and top-notch benefits? We’re looking for qualified Marketing Manager like you to join our Southwest Health Resources family. 

Position Highlights 

  • Work location: 1601 Lyndon B. Johnson Fwy. Farmers Brach, TX 75234
  • Work environment: Marketing/Public Relations 
  • Work hours: Monday – Friday, 8am – 5pm  
  • Salary range: $35.44 - $56.96 per hour (based on relevant experience) 

 

Please note: Southwestern Health Resources Clinically Integrated Network (SWHR CIN) is an affiliated company of Texas Health and UT Southwestern.  If hired for this position, you will become a SWHR CIN employee rather than a Texas Health or UT Southwestern employee. 

Qualifications 

  • Bachelor's Degree Marketing, Advertising, Public Relations, Corporate Communications, and Social Media, or related field Required
  • 5 Years Professional experience in marketing, advertising, public relations, corporate communications, and social media Required
  • Experience in B2B or B2C marketing and/or product management experience working with health systems, hospitals, physician groups, health plans or other comparable industry organization Preferred
  • Experience working directly with Health Plan and Medicare Advantage payers Preferred

Position Responsibilities 

  • Works with marketing team to develop, manage and execute on integrated marketing and communications plans and campaigns. Ensures strategies, tactics, resources, KPIs are aligned with organizational goals and priorities.
  • Develop targeted engagement strategies, utilizing traditional and digital communications channels
  • Manages project costs, budgets and tracking processes
  • Presents marketing communications plans and initiatives and results to various levels of the organization
  • Serves as marketing point of contact and manages relationship with business partners
  • Responsible for managing and prioritizing the needs of stakeholders
  • Serve as a marketing expert and internal advisor for stakeholder
  • Manages contractors, external resources, and vendors
  • Identifies story or content ideas as part of overall integrated marketing and communications plan
  • Manages the development, approval process and distribution of communications
  • Writes and edits marketing and communications materials, as needed
  • Analyzes data and market research to gain actionable insights, understand market dynamics, trends and competition to drive marketing strategies focused on growth and retention
  • Ongoing analysis of key performance indicators to assess campaign effectiveness, and refines based on learnings and best practices
  • Develops methods, techniques, policy concepts and evaluation criteria for obtaining results
  • Participates in the development of marketing campaigns and materials, working with creative and media agencies
  • Protects the SWHR brand and ensures marketing and communications adhere to brand and writing style guidelines
  • Performs miscellaneous job-related projects as assigned

Do you still have questions or concerns? Feel free to email your questions to recruitment@texashealth.org

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